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Five Questions to Help You Beef Up Your Loyalty Program
Retail loyalty programs are evolving. They’re no longer just those bar-coded icons of customer loyalty that hang – often unused – from (your mother’s) key chains. Today’s reward initiatives don’t...
View ArticleFive Ways To Make The Most Of Your Marketing Spend
Consumer spending inched upward in May, and this uptick – combined with other indicators, of course --suggest the US economy is continuing to recover. Even so, many marketers still feel as though their...
View ArticleIf Your Loyalty Program Isn’t Inspiring Loyalty, Why Should Your Customers...
I belong to a lot of customer loyalty programs. In fact, you might say that when it comes to loyalty programs, I’m a “frequent flier.” if there’s a program to belong to, tell me where to sign. My...
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Is A GoPro Camera On Your Holiday Wish List?
Whenever a marketer uncovers a better way to do something, he/she either shouts about it from the rooftops or keeps it on the “DL,” in hopes the competition won’t catch on. This time around, I’m...
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What Ron Burgundy (!) Can Teach Us About The Link Between Technology And Emotion
Ron Burgundy is at it, again . . . but no, his latest escapades don’t involve pandas or Veronica Corningstone. This time, the hilarious (but oh-so-dopey) news anchorman created by comedian Will...
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Closing the gap between consumers and business in a digital world
Today we have Pip Stocks, CEO & Founder of BrandHook, as an interview partner. Pip will be presenting at Teradata Connect on 9./10. June, talking about “Closing the gap between consumers and...
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